Man On A Horse Drinking Coffee

To promote its new Levels coffee system, Seattle’s Best Coffee is hosting a live 24-hour interactive comedy show featuring actors and directors from Second City.

“We wanted an exciting, big launch,” said Michelle Gass, Seattle’s Best president. “The spirit of this brand is to create a disruptive idea that builds emotional connection to the brand. It’s not about saying, it’s about doing. Why not make it fun with this 24-hour comedy idea?”

Throughout the 24-hour period, there will be 21 Second City actors and five directors in rotating shifts. The event will start at noon Central time this Wednesday, ending Thursday at noon.

The “Declare Your Level Show” was developed by Seattle’s Best ad agency, Creature, and Zeno Group, its PR and social-media agency. Visit the brand’s Facebook page to learn more.

Source: Ad Age

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.