Making The Synapses Pop

Adfreak, New York Daily News and The Wall Street Journal are all reporting on the richest man in the world’s preference for Diet Orange Crush.
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While Bil Gates needs no income from an endorsement deal, maybe Cadbury Schweppes could provide the 20,000+ square foot Gates’ home with an Orange Crush vending machine. Or not.

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.