Making Simple Complex

I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake.
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Learn more about R/GA’s process over at Jack Cheng’s place.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.