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Making Simple Complex

September 30, 2005 By Leave a Comment

I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake.
advertisingweek-rga.jpg
Learn more about R/GA’s process over at Jack Cheng’s place.

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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.