Making Sense Of The Snippets

This story from The New York Times sounds strangely familiar.

The accelerating speed of business and the relentless churn of consumer trends can create nightmares for marketers and their advertising agencies. By the time clients and creative directors realize that hemlines are going down, they may actually be rising again.
Some agencies are responding by honing their trend-spotting skills.
DDB, part of the Omnicom Group, introduced a service last month called SignBank, which uses the Internet and the agency’s global office network to collect thousands of snippets of information about cultural change, identify trends in the data and advise clients on what it all means for them.

That’s pretty much what we do here (minus the global network part). Hmmm…

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • HighJive

    ddb probably called it signbank because they saw dollar signs and figured it was money in the bank — another easy way to bill clients for dubious services.