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Making Sense Of The Snippets

January 2, 2006 By 1 Comment

This story from The New York Times sounds strangely familiar.

The accelerating speed of business and the relentless churn of consumer trends can create nightmares for marketers and their advertising agencies. By the time clients and creative directors realize that hemlines are going down, they may actually be rising again.
Some agencies are responding by honing their trend-spotting skills.
DDB, part of the Omnicom Group, introduced a service last month called SignBank, which uses the Internet and the agency’s global office network to collect thousands of snippets of information about cultural change, identify trends in the data and advise clients on what it all means for them.

That’s pretty much what we do here (minus the global network part). Hmmm…

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Filed Under: Brand Planning
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • http://multicultclassics.blogspot.com HighJive

    ddb probably called it signbank because they saw dollar signs and figured it was money in the bank — another easy way to bill clients for dubious services.