You are here: Home / Experiential / Making Music With Machines

Making Music With Machines

February 29, 2008 By Leave a Comment

absolut_quartet.jpg
Cool Hunting is reporting on a new experiential marketing initiative from Absolut Vodka.

Absolut Machines is Absolut’s promotional initiative that explores where technology meets design in the form of two “machines.” Last night we got to check out one, the Absolut Quartet, an interactive multi-instrumental robotic machine. It consists of a marimba played by rubber balls precisely shot from a robotic cannon, a series of spinning wineglasses dampened by robotic fingers and an array of percussive instruments.
The upshot is an electromechanical sculpture that fuses art, technology and interactivity. Completing the Quartet, users from around the world are able to interact with the machine online by inputting a short musical snippet on a simple keyboard. The machine then processes this information and responds with a unique musical composition which is live streamed at Absolut Machines.

David Report and this press release offer more information about the project.
If you’re in NYC, you can see the project in action.
Absolut Machines: Absolute Quartet
28 February – 30 April 2008
186 Orchard Street
New York, NY 10012

Submit to reddit
Filed Under: Experiential
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.