Making Emotional Connections Needed Now More Than Ever

“Business is a numbers game and we should never forget it. A Mitsubishi and a BMW both weigh about 4,000 pounds. The BMW costs twice as much. Those are numbers. How many people get MBAs in order to be able to afford a Mitsubishi? Branding is not a numbers game and we shouldn

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.