Making Emotional Connections Needed Now More Than Ever

“Business is a numbers game and we should never forget it. A Mitsubishi and a BMW both weigh about 4,000 pounds. The BMW costs twice as much. Those are numbers. How many people get MBAs in order to be able to afford a Mitsubishi? Branding is not a numbers game and we shouldn

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.