Making Change In Redmond

According to The Wall Street Journal, Microsoft has, throughout its history, been slow to grasp some of the computer industry’s most important technology shifts and business changes.
Craig Mundie, Chief Research and Strategy Officer at the tech giant wants to change that.

“The bulk of the population comes to work every day and makes the trains run on time,” says Mr. Mundie. “You’ve got to have a small number of people who think that it’s their job to take risks….I view my job, in part, as making sure that the company supports the things that take time but end up being big.”

He sounds like a planner.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.