Making A Mark at Vitamin Water

Vitamin Water has a concept store in the UK, where the lowly internet message board is put to use in an an elevated experiential setting. In other words, consumers can write down what they think on the wall after trying a certain flavor.
Thought_Wall_Vitamin_Water.jpg
No word on how often the wall is wiped clean or how long it takes to fill with commentary.
[via The Denver Egotist]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.