Make This Van Sing

Victor & Spoils, “the world’s first creative (ad) agency built on crowdsourcing principles,” is conducting a contest for its client DISH Network.
white_panel_van.png
99 Designs is hosting the contest, whose aim it is to “develop a creative look and message for DISH Network installation vans in order to attract new customers.”
Five winners will be awarded $2,500 each. Thus far, 50 entries have been submitted, but none have gotten a mark (assigned by Victor & Spoils) over one star.
The jury’s out on crowdsourcing, but clearly it’s a growing field. One thing I’m curious about is how teams might form to solve these design puzzles. In the case of DISH Network the brief calls for a “creative look and message.” That one-two calls for a team effort. It needs a concept and possibly some pretty tight copy.
Let’s say I happened to think of a concept for this project…what would I do with it? I’m not a designer, so I’d need to work with one in order to submit, and then split the proceeds provided we won. But why would I bother? Why would any senior creative, or creative team, give this, or any other contest the time of day?
Seriously, are these contents for juniors and students only? That’s not how they’re being framed.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. I’m with you how does one really profit from this? From the looks of their chosen crowd-sourced logo, I question the teams design aesthetic. Having said that; it is an interesting concept and I’m very tempted to jump in. It totally goes against my less than solid stance against spec work, but it’s just so damn interesting.

  2. Whitney Shada says:

    The entire concept of “crowdsourcing” is controversial in my eyes. The idea seems effective at its core (engaging potential customers in internal efforts) but in it’s exectution, this idea may struggle.
    The message crowdsourcing sends to customers is this, “we are unable to come up with an adequate concept on our own, we need your help.” The consumer wants to believe that the people working for a company know more than they do about that particular product and all that surrounds it. If one feels they must contribute to the efforts of a company they are soon to invest in, chances are the credibility is questionable.

  3. Whitney Shada says:

    The entire concept of “crowdsourcing” is controversial in my eyes. The idea seems effective at its core (engaging potential customers in internal efforts) but in it’s exectution, this idea may struggle.
    The message crowdsourcing sends to customers is this, “we are unable to come up with an adequate concept on our own, we need your help.” The consumer wants to believe that the people working for a company know more than they do about that particular product and all that surrounds it. If one feels they must contribute to the efforts of a company they are soon to invest in, chances are the credibility is questionable.