Make The Product Interesting

The writer must make the product itself interesting. Otherwise, a great part of his ingenuity and inventiveness will be used in devising tricks which lower the efficiency of advertising, rather than raising it. –Rosser Reeves
Babej has been reading Rosser Reeves’ classic, Reality In Advertising. From the quote above, it does not sound dated. Evidently, the business was filled with artistes then, like it is now. Hence, the need for a man like Reeves, who could reign the monkeys in.
In other news, Hadji Williams, author of Knock The Hustle tells us his book is selling well. And that he’s getting hate-mail of the “you’ll never work in this town again” variety, sent by trifling corporate ad industry types.

About David Burn