Make Room For Marketing

Steve McKee of McKee Wallwork Cleveland in Albuquerque, NM has a piece in Business Week. His advise to budding entrepreneurs:

If you can’t afford a marketing budget you can’t afford to open your doors.

Is this dinosaur think? Or is it spot on?

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.bullshitobserver.com Todd

    For Steve: If you can’t figure out how to do your own marketing when you start out, you shouldn’t open your doors.