Make Room For Marketing

Steve McKee of McKee Wallwork Cleveland in Albuquerque, NM has a piece in Business Week. His advise to budding entrepreneurs:

If you can’t afford a marketing budget you can’t afford to open your doors.

Is this dinosaur think? Or is it spot on?

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.bullshitobserver.com Todd

    For Steve: If you can’t figure out how to do your own marketing when you start out, you shouldn’t open your doors.