Make Room For Marketing

Steve McKee of McKee Wallwork Cleveland in Albuquerque, NM has a piece in Business Week. His advise to budding entrepreneurs:

If you can’t afford a marketing budget you can’t afford to open your doors.

Is this dinosaur think? Or is it spot on?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. For Steve: If you can’t figure out how to do your own marketing when you start out, you shouldn’t open your doors.