Make Art. Not War.

Diablogue is offering up a saucy bit from Jonathan Kneebone of the Glue Society.

When someone with vague creative aspirations could do anything with their time and energy, why the hell work in advertising?
After all, you could be writing a novel or movie, a TV drama or comedy show.
You could be directing a documentary, photographing nudes or paiting landscapes.
You could be being creative rather than talking about creativity all day.

Before you get too upset, Kneebone goes on to say you can do all these things and work in advertising today. He encourages creatives to not just sit there watching the walls crumble around them, but rather to reinvent themselves and the business in the process. In other words, paint the proverbial landscape and get brands to sponsor the effort.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. looks good on paper (or on screen) but at the end of the day, most of us got into advertising because you gotta pay the bills. at least we get a chance to exercise our creative muscles at work, even if our best ideas never get bought by the client. sure, i’d love to writing a screenplay or a novel, but unless someone offers me a regular paycheck to do so, i’ll have to keep my day job and hopefully find time along the way to move my other ideas forward.

  2. The point of the piece is that you can write the sceenplay for your client. That the new customer-driven media sphere calls for more and more non-advertising solutions.