Majorska With A Twist

What the hell is this? We work ourselves to the bone to build premium brands and consumers don’t care–all they want is a good deal? What a nightmare.
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At the Grove Liquor Store in Montclair, N.J., the manager Anthony Singh said bottles of Grey Goose, which sell for $36.99, are gathering dust. The big sellers, he said, are Majorska and Laird’s. They sell for $9.49 and $7.99 a bottle, compared with $10.99 for Popov.
“We ran out of Majorska last week,” Mr. Singh said. “It’s selling like crazy.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.