Majorska With A Twist

What the hell is this? We work ourselves to the bone to build premium brands and consumers don’t care–all they want is a good deal? What a nightmare.
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At the Grove Liquor Store in Montclair, N.J., the manager Anthony Singh said bottles of Grey Goose, which sell for $36.99, are gathering dust. The big sellers, he said, are Majorska and Laird’s. They sell for $9.49 and $7.99 a bottle, compared with $10.99 for Popov.
“We ran out of Majorska last week,” Mr. Singh said. “It’s selling like crazy.”

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.