Major Newspaper Company Absorbs Community Journalism Sites

Poynter’s E-Media Tidbits looks at McClatchy’s purchase of local citizen media sites, Fresno Famous and Modesto Famous.
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Fresno Famous was founded in 2004 by now 26-year-old Jarah Euston. The site is a community portal, with blogs, podcasts, Flickr photo galleries, and forums.
“Purchasing a strong franchise such as Fresno Famous gives The Bee another way in which to reach younger readers with information they seek,” said Valerie Bender, vice president of custom publications for The Bee (a McClatchy newspaper).

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.