Major League ROI

Ad Age is running an interesting article on, the popular gaming site created by Wm. Wrigley Jr. Co. Wrigley is now selling the site to Funtank, a branded gaming and entertainment publisher.
In my “Content is King” view, this is precisely what brands need to strive for today. Create media properties, not advertising. Then, if/when the content becomes popular enough, brands have the option to sell the property (and recoup all the expenses it incurred). No ad, no matter how good, has ever provided that option.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.