According to Mashable, Major League Baseball has gone social in a big way.
With Thursday’s official Opening Day, the league introduced designated social media-savvy “real-time correspondents” for all 30 of its ballparks to provide on-the-ground updates and content. And it’s launched Tumblr and Pinterest accounts for every club.
“Baseball is really a social conversation for us,” MLB.com‘s director of new media Andrew Patterson says. “There’s a game going on, but there’s a conversation happening too.”
The league is also using Twitter to promote its streaming service.
The official @MLB account tweeted a series of trivia questions yesterday. Fans who correctly answered the questions were entered into a random drawing to win several high-end prizes including iPads, XBox 360s, Roku devices and PlayStation 3s, all of which came with free MLB.TV subscriptions.