Mainstream Media No Longer Laughs At Blogs; MSM Buys Them

The Philadelphia Inquirer reports that Philadelphia Magazine has acquired the local food blog Foobooz and hired editor/founder Arthur Etchells as a digital product manager.
Foobooz.jpg
Etchells founded Foobooz about four years ago. He will continue to run the site, with Kirsten Henri, the magazine’s food editor. Henri herself guest-edited Foobooz from time to time in its early days.
Parent company Metrocorp says it will launch Foobooz in Boston next year with a national eye.
Here’s the site’s Quantcast metrics, if you’re interested.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.