Mainstream Media No Longer Laughs At Blogs; MSM Buys Them

The Philadelphia Inquirer reports that Philadelphia Magazine has acquired the local food blog Foobooz and hired editor/founder Arthur Etchells as a digital product manager.
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Etchells founded Foobooz about four years ago. He will continue to run the site, with Kirsten Henri, the magazine’s food editor. Henri herself guest-edited Foobooz from time to time in its early days.
Parent company Metrocorp says it will launch Foobooz in Boston next year with a national eye.
Here’s the site’s Quantcast metrics, if you’re interested.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.