Sometimes it’s fun to create a wholly unsavory character. One with character defects as obvious as scars. That’s where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD.
MADD Says Drunk Drivers Are Moral Midgets
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.