Sometimes it’s fun to create a wholly unsavory character. One with character defects as obvious as scars. That’s where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD.
By David Burn
Sometimes it’s fun to create a wholly unsavory character. One with character defects as obvious as scars. That’s where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD.
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer