Mad Style

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By Manhattan standards, West Coast ad men have little style. So, it’s nice to see Jeff Goodby pick it up a little for the above editorial spread in Am Ex’s Departures Magazine (published for Platinum Card and Centurion members only).
According to Adfreak’s Tim Nudd, Goodby joins David Droga, Duncan Marshall, Andrew Essex and Ted Royer of Droga5; Gerry Graf of Saatchi & Saatchi; Brad Kay and Marty Cooke of SS+K; and Benson Hausman of Kraftworks NYC.

They’re all trying their best to look pensive, intelligent and/or stylish, except for Graf, who’s just chuckling, maybe because the watch he’s wearing is worth more than entry-level Saatchi staff probably make in a year.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.