Mad Dogs Morph Into Walrus

Adweek: Former Mad Dogs & Englishmen creative director Deacon Webster and 10 staffers have absorbed the defunct shop’s last four clients and this week opened under the banner Walrus.
With Grand Marnier, Radar magazine, the 21 Club and Wacoal’s CW-X Conditioning Wear, Walrus has about $7 million in billings, said Webster, now chief creative officer.
Where Mad Dogs concentrated primarily on TV, print and guerilla, the Walrus team has already branched out into point-of-sale and package design for Grand Marnier and created design-heavy direct mail pieces for the 21 Club, Webster said.
Walrus will soon move to a 4,000-square-foot Union Square office in New York.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.