Mad Dogs Morph Into Walrus

Adweek: Former Mad Dogs & Englishmen creative director Deacon Webster and 10 staffers have absorbed the defunct shop’s last four clients and this week opened under the banner Walrus.
With Grand Marnier, Radar magazine, the 21 Club and Wacoal’s CW-X Conditioning Wear, Walrus has about $7 million in billings, said Webster, now chief creative officer.
Where Mad Dogs concentrated primarily on TV, print and guerilla, the Walrus team has already branched out into point-of-sale and package design for Grand Marnier and created design-heavy direct mail pieces for the 21 Club, Webster said.
Walrus will soon move to a 4,000-square-foot Union Square office in New York.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.