Macy’s Asks the Pros for Help With Its Blog

Macy’s is reaching out to popular bloggers at Fashionista.com and FoodRepublic.com to help fill the pages of MBlog, its owned media channel for “news, reviews, magic and more.”

According to Marketing Daily, the department store chain is turning to blogging partners for how-to videos, trend-spotting, user and expert reviews, and original posts.

Macy’s will devote each weekday to a different subject, such as “Women’s Fashion” on Mondays and “Home” on Wednesdays, and that e-commerce will be embedded in content so readers can click to buy.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Jsully37

    This is a smart decision for Macy’s to use social media as a way to lure attraction to its website by having fashion bloggers write for MBLOG. More women will be attracted to the Macy brand if they are able to interact with it online.