MacGruber Is Top Rankin’


Pepsi finished the night strong with MacGruber. You’ve got the Saturday Night Live skit, an 80s hit TV show and the star from that show, splashy graphics, a catchy tune, plus an inside joke about product placement. Well done.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://adpulp.com David Burn

    This spot was actually ranked near the bottom by USA TODAY’s Super Bowl Ad Meter focus group, a fact which calls my headline here into question.
    Also, I’m reflecting on the DM session Dr. Wolk and I just conducted and we have starkly different views, as well. This is SUper Bowl advertising. There’s no reason to seek consensus. But I do find it interesting how personal matters of taste are.