MacGruber Is Top Rankin’

Pepsi finished the night strong with MacGruber. You’ve got the Saturday Night Live skit, an 80s hit TV show and the star from that show, splashy graphics, a catchy tune, plus an inside joke about product placement. Well done.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. This spot was actually ranked near the bottom by USA TODAY’s Super Bowl Ad Meter focus group, a fact which calls my headline here into question.
    Also, I’m reflecting on the DM session Dr. Wolk and I just conducted and we have starkly different views, as well. This is SUper Bowl advertising. There’s no reason to seek consensus. But I do find it interesting how personal matters of taste are.