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Lurking Behind The Screen No Longer Good Enough For Google

October 29, 2004 By

from Wired: Google has bought digital mapmaker Keyhole, extending the search engine leader’s bid to fend off rivals with a toolbox that can catalog almost anything in the world.
Keyhole uses 3-D technology to provide faraway or close-up views of a region, neighborhood or specific address. The images, which will be available through Google (GOOG), rely on shots taken from satellites and airplanes and can be tilted into different positions.
Terms of the deal were not disclosed. Although the company isn’t well-known, Keyhole’s technology received widespread attention during the early days of the Iraq war when CNN used the 3-D maps to zero in on battlefronts.
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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.