Subaru Helps Power New Travel/Food Show

Subaru has presence in a new reality series on Sundance Channel, which doesn’t take traditional advertising. The series, which debuted last night, is called “Ludo Bites America” and stars Ludo and Krissy Lefebvre.

Sundance said that “Ludo” dovetails with an adventurous Subaru brand as the eponymous chef leaves behind the traditional restaurant business and gambles on the road. Subaru also has a presence on the “Ludo Bites America” Web site.

Source: Media Daily News

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.