Subaru has presence in a new reality series on Sundance Channel, which doesn’t take traditional advertising. The series, which debuted last night, is called “Ludo Bites America” and stars Ludo and Krissy Lefebvre.
Sundance said that “Ludo” dovetails with an adventurous Subaru brand as the eponymous chef leaves behind the traditional restaurant business and gambles on the road. Subaru also has a presence on the “Ludo Bites America” Web site.
Source: Media Daily News
