Loyalty, Meet Location. Location, Loyalty.

I don’t want to induce Jerry Ketel to toss his breakfast or lunch, but we’ve learned that CKE Restaurants, owner of Carl’s Jr. and Hardee’s has developed their own location-based check-in app.
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The app, dubbed Happy Star Rewards, is now available on the iPhone and Android platforms, and invites users to check in when they dine in either of the restaurants. The first check-in earns the user a spin of “The Wheel of Awesome,” for the chance to win free or discounted food, gift cards, and merchandise from participating partners. Every fourth check-in will earn users subsequent spins of the wheel, and the value of the rewards on offer increases as a user checks in more frequently.
“In a nutshell, what we’re doing is dragging the antiquated punch-card type of loyalty programs into the 21st century,” commented Brad Haley, EVP of marketing for Carl’s Jr. and Hardee’s. The app, developed by 72andsunny, also features a restaurant locator, social media features, streaming videos, and nutritional and menu information.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.