Lowe’s Improves A Slice Of Life

The progression of life is really done well in this new spot for Lowe’s for the launch of their new “Never Stop Improving” campaign.

The ad was created by BBDO. But, equally important these days, the song used in the spot is “Don’t Stop” by a Gin Wigmore, a singer from New Zealand.

For a closer look at the strategy behind the campaign, read Avi Dan’s column in Forbes today, in which he mentions more innovations from the retailer:

It will introduce an online tool called “myLowes” that will enable consumers to access information and advice about their home improvement preferences via the internet, customized to fit their needs.

Clearly, big box stores like Lowe’s are feeling the need to continue improving service for customers, not just piling the selection high.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Tool Time Guy

    It’s only surprising that Lowe’s is introducing this service now. I had presumed Lowe’s, Home Depot, etc. had already been offering stuff like this. It sounds like a customizable aggregator. Or something any DYI type is already accomplishing via Google searches.