Lowe Gets The Adweek Expose Treatment

A very lengthy article in this week’s Adweek explores the history of Lowe–both the man and his agency–as it merged and remerged through the years.

Lowe’s situation is symptomatic of the problems plaguing IPG after its acquisition frenzy of the past 20 years. The holding company, after all, is still subject to an SEC investigation as it struggles with financial controls stemming in part from poor integration of past acquisitions. Nevertheless, the history of Lowe raises larger questions about the past corporate vision and priorities at IPG, concerns that extend far beyond accounting details.

It’s quite a story, filled with colorful ad folks and their personality clashes.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Not a surprise it’s such a well-written story; it’s by the great Noreen O’Leary. She truly is the best writer of all-things-advertising working today.