Lowcountry Cat Fight

According to the Charleston Post and Courier, Augusta-based Morris Communications–the publisher of 27 daily newspapers, several lifestyle magazines, visitor magazines, books, outdoor boards and more–has gone to court to protect one of its brands.

In a lawsuit filed this week, Morris Publishing Group alleges that Pink! “virtually mirrors, and in some cases, directly copies” their title Skirt!
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The lawsuit alleges that the owner of Pink!, Hilton Head-based Millen Publishing Group, mimics many aspects of Skirt!, including its size, the kind of paper it is printed on, its style of artwork and its one-word title ending with an exclamation point.
Millen Publishing denied the allegations.

I can pick up both titles for free at various pizza joints, coffee shops, etc. No question, the two compete for the same advertising revenue and seek to deliver like-minded content to their readers. I don’t know about this lawsuit though. It seems like bullying from Morris (the firm with deeper pockets). Plus, what ever happened to besting an opponent on the playing field?

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.