Low Priced iBooks Cause Melee

AP: A rush to purchase $50 used laptops turned into a violent stampede Tuesday, with people getting thrown to the pavement, beaten with a folding chair and nearly driven over. One woman went so far as to wet herself rather than surrender her place in line.
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An estimated 5,500 people turned out at the Richmond International Raceway in hopes of getting their hands on one of the 4-year-old Apple iBooks. The Henrico County school system was selling 1,000 of the computers to county residents. New iBooks cost between $999 and $1,299.
Officials opened the gates at 7 a.m., but some already had been waiting since 1:30 a.m. When the gates opened, it became a terrifying mob scene.
People threw themselves forward, screaming and pushing each other. A little girl’s stroller was crushed in the stampede. Witnesses said an elderly man was thrown to the pavement, and someone in a car tried to drive his way through the crowd.
Seventeen people suffered minor injuries, with four requiring hospital treatment, Henrico County Battalion Chief Steve Wood said. There were no arrests and the iBooks sold out by 1 p.m.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.