Low Prices. Every Day. On Everything.

When it comes to advertising, Wal-Mart is no Target. Here are two new ads that highlight this fact.

“We have lost our customer confidence … in having the lowest price,” said Duncan MacNaughton, chief merchandising officer at Wal-Mart.

“Our company is determined to create the best one-stop shopping experience and low prices on the right products backed by a clear, consistent ad match policy,” added MacNaughton.

Wal-Mart also increasing the products it stocks by 8,500 items, or 11% in an average store.

Source: USA Today

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.