Love Dogs? Drive A Subie.

February 4, 2010 By David Burn Leave a Comment

“Charlie really likes his friends, but in his heart he knows that sometimes a dog is as good as any man” – Widespread Panic
According to Ad Age, these new Subaru spots from Carmichael Lynch will premiere during Animal Planet’s “Dogs 101″ marathon on Saturday.

This doggie outreach is the latest iteration of the “reverse upfront” integrated-marketing strategy Subaru started two years ago. The company meets with key media partners months before the marketplace formally moves to get first crack at key integrations and sponsorships.

Filed Under: Brands, Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.