Love Dogs? Drive A Subie.

“Charlie really likes his friends, but in his heart he knows that sometimes a dog is as good as any man” – Widespread Panic
According to Ad Age, these new Subaru spots from Carmichael Lynch will premiere during Animal Planet’s “Dogs 101” marathon on Saturday.

This doggie outreach is the latest iteration of the “reverse upfront” integrated-marketing strategy Subaru started two years ago. The company meets with key media partners months before the marketplace formally moves to get first crack at key integrations and sponsorships.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.