Love Thy Pits

“Love Thy Pits,” a new campaign for Mitchum, which is owned by Revlon Consumer Products Corporation, was created by Mother and production company Brand New School. The work represents a new brand strategy and creative direction for the personal care product.

“People have a weird relationship with their armpits, but Mitchum spends all day, every day making sure your armpits are awesome,” said Mother lead creatives Dave Clark and Christine Gignac.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.