“Love Thy Pits,” a new campaign for Mitchum, which is owned by Revlon Consumer Products Corporation, was created by Mother and production company Brand New School. The work represents a new brand strategy and creative direction for the personal care product.
“People have a weird relationship with their armpits, but Mitchum spends all day, every day making sure your armpits are awesome,” said Mother lead creatives Dave Clark and Christine Gignac.
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