Love Thy Pits

“Love Thy Pits,” a new campaign for Mitchum, which is owned by Revlon Consumer Products Corporation, was created by Mother and production company Brand New School. The work represents a new brand strategy and creative direction for the personal care product.

“People have a weird relationship with their armpits, but Mitchum spends all day, every day making sure your armpits are awesome,” said Mother lead creatives Dave Clark and Christine Gignac.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.