Watching the news this past week, I’ve been struck by a commercial for Louisiana’s The Road Home program, which is encouraging displaced citizens to return.
The spot features a fellow who’s involved in rebuilding a house; he starts off seated on the home’s front steps. Then, as he gets up and walks, one can’t help but notice the sweat stains all over his shirt.
It’s a distracting sight, but actually, I’m glad the folks who created the spot were OK with that display of realism. Not just because it’s a steambath down there, but so often clients want commercials & the actors in them to look a little too perfect.
You can see the entire spot, and the campaign, here.
