Lots Of Dots Could Tangle The Interwebs

I was intrigued to see this story about Utah’s new interactive travel planner, but what really struck me was the website address:
I didn’t know “.travel” is now a top-level domain, but it’s up there now, along with .museum, .asia, .coop, and others.
That’s damned confusing, if you ask me. I’m not sure consumers will be able to keep it all straight if more top-level domains get popular.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Youth-branding agency, SecretPenguin, used the .us domain to make a creativity url for a client website called “Ask Anything;” http://feelfreetoask.us/anything/