Lost Tribe Looks for Meaning In All the Wrong Places

Adweek’s Brian Morrissey and Eleftheria Parpis note the difficulty ad pros in Cannes had distinguishing between “the idea” and the myriad executions for a given idea.

The awards are not keeping pace with the infinite ways in which brands reach customers in today’s fractured media landscape. Rather than honor holistic systems built for brands to reach consumers in many places, Lions are given to objects created within those systems. This is a situation that many complain is untenable.

On another front, “scam ads or “ghosts” are more plentiful than exposed breasts on the French Coast,” says Steffan Postaer, President and Chief Creative Officer of Euro RSCG/Chicago.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Could the ad pros’ difficulties be rooted in their cluelessness about engaging consumers in any medium besides print and TV? Perhaps it’s time to question the qualifications and credibility of ad pros serving as jurors in contemporary award shows.