Looked Good Off The Tee But The Ball’s In The Rough

The thing I don’t understand about this spot is why Golf Now would appeal to men with the denial of benefits argument. It doesn’t make sense. Just the idea of lack of benefits could throw a man’s game off and do permanent damage to his handicap.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Stu Sutcliffe says:

    Love to see what they threw away to get to this one.