Look What “Gourmet Burritos” Did For Chipotle

According to Ad Age, Mother, has sold a majority stake in its Dogmatic Gourmet Sausage System to Blum Enterprises, a developer and operator of restaurant brands.
Until now, Dogmatic has been a seasonally run street-food cart that peddles gourmet sausage sandwiches to patrons on New York’s Bleecker Street. With Blum’s help, Dogmatic opens its first restaurant on East 17th Street in Manhattan nest week.
Over the years Mother has been one of the most proactive agencies in the realm of product development, ownership of intellectual property and the general push to prove that agencies can do more than just create communications collateral. The shop has churned out candles, books, comics and flasks and has even opened a newsstand in London.
BTW, Ad Age doesn’t mention chef Jeremy Spector’s role in Dogmatic, but NY Magazine does.
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About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.