Look At Me Dance

The International ANDY Awards, in partnership with Victors & Spoils, is using a mashup video montage thingee to promote its show this year.
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The creators of “Montage Me” are Michael Williams, Copywriter; Jyn Yi, Art Director; and Justin Gilman, Art Director, all from Leo Burnett’s Energy Pool.
The “Montage Me” campaign enables entrants to cast themselves in an 1980’s-themed montage music video to one of three original soundtracks, which can be shared virally. The campaign will run online on Facebook and in digital ad banners through January 7, 2011.
Here’s my Montage Me sequence.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.