Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days.
“My goal is for the book to be a crucial tool in defeating ‘adpathy’—the unconscious disassociation and indifference toward marketing due to an overabundance of media and messages out in the world.” Sperling adds, “And the launch of the book will mirror the advice I’m giving.”
One of the writer’s arguments is “technology has democratized creativity.” I do not agree with his assessment. Creativity exists independently of technology. Plus, the tools (like Photoshop or iMovie) that are available to amplify one’s creativity take a lot of learning to master, a process which changes the amateur into a pro.
By the way, I tried to write a short story on Twitter many years ago. One of the things I learned is the tyranny of the timestamp and reverse chronology are impediments to narrative. Story relies on structure. In the best cases, inventiveness happens within the given structure.
"Nuclear really is the best answer for our nation in this hour of need. You guys know that, right?" asks Cakebread.
— toxictoxictoxic (@toxictoxictoxic) March 4, 2009