London Fog Finds Perfect Fit With Hendricks

August 29, 2010 By David Burn 1 Comment

It’s good to see Mad Men star Christina Hendricks in a London Fog. Or just about any other garment, for that matter.

Mad Men fans will recall that London Fog was featured on the show last season. Don wanted to wrap the brand’s classic trench around a nude model, you know, to inject some life into the stuffy old brand.
I love how the real life choice by the brand to put Hendricks in its clothes is a continuation of the show’s storyline. Don wishes he would of thought of that.

Filed Under: Celebrity Endorsement, Mad Men

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.