London Fog Finds Perfect Fit With Hendricks

It’s good to see Mad Men star Christina Hendricks in a London Fog. Or just about any other garment, for that matter.
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Mad Men fans will recall that London Fog was featured on the show last season. Don wanted to wrap the brand’s classic trench around a nude model, you know, to inject some life into the stuffy old brand.
I love how the real life choice by the brand to put Hendricks in its clothes is a continuation of the show’s storyline. Don wishes he would of thought of that.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. FYI, there was controversy surrounding the alleged Photoshop work done for this campaign…
    http://jezebel.com/5621871/christina-hendricks-curves-fall-victim-to-london-fogs-photoshop/gallery/