London Fog Finds Perfect Fit With Hendricks

It’s good to see Mad Men star Christina Hendricks in a London Fog. Or just about any other garment, for that matter.
Mad Men fans will recall that London Fog was featured on the show last season. Don wanted to wrap the brand’s classic trench around a nude model, you know, to inject some life into the stuffy old brand.
I love how the real life choice by the brand to put Hendricks in its clothes is a continuation of the show’s storyline. Don wishes he would of thought of that.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. FYI, there was controversy surrounding the alleged Photoshop work done for this campaign…