Monroe County Tourist Development Council is running a new campaign from Tinsley Advertising in Miami.
Tinsley Creative Director Dorn Martell says, “Everyone is preaching technology as an escape. What we want to do is position the Keys as an alternative with ‘real’ experiences.”
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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