Location-Based Promo Makes Perfect Sense For Big City Daily

A printed copy of the San Diego Union-Tribune is free when you “check in” at select Union-Tribune kiosk locations with Foursquare, Gowalla or Facebook. Users “check in” at a kiosk then show the attending merchant their mobile phone as proof of “payment” for the paper.
I’ve commented favorable many times in these pages about building bridges between online community and offline activity and how promotions, not advertising, is at the center of this action.
Digital capabilities are making promotions sexy, which is something no amount of in-store cardboard displays has ever done.

About David Burn


  1. Have you tried out http://geotoko.com for these specials? Sems pretty damn awesome.

  2. @Jessica – never heard of Geotoko until now. Thanks for the tip.