Local Business News On the Ropes

According to Ad Age, stand alone Business sections in daily newspapers are dropping like flies. Which sucks, because that’s my favorite section of any newspaper.

The Denver Post — which folded its business section into other sections on every day but Sunday — this month became at least the eighth daily to cut its stand-alone daily business section since early 2007. The Orange County Register made a similar move just a week earlier.
Some others that have cut their standalone sections include the Akron Beacon- Journal; Cincinnati Enquirer; Reno Gazette- Journal; and the Monterey Herald. In most cases, the sections continued to exist in smaller formats, consolidated into other sections.
Those moves would seem to be a boon to publishers of local business journals, who compete aggressively against dailies for breaking news, but publishers of those books say the sections had so little advertising in the first place that there’s not much to be gained by their absence.

The good news is most of the papers still maintain a business section online.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.