Local Bank Spots Coming Up Short

It seems to me that every local agency wants a local bank as an account, and the chance to make TV for them. YouTube is certainly overflowing with the results…









Clearly, local banks make their spots on the cheap. You can see from the spots above where the production quality is–or is not–and you can see the steps taken to save money. The first spot, for instance, puts all its chips in a type treatment (the spot’s pretty well done, considering). The second spot, and the fourth, rely on simple, one location shoots. And so on…
There’s no real winner in the selections above, although I do like Interstate Bank’s sense of humor. I recognize, of course, that the agencies in question here may have had their hands tied by lack of client sophistication, small budgets, etc., but excuses don’t matter much in advertising, or anywhere else in business.
For the record, I’m very interested to see high concept spots (for banks and other clients) delivered on shoestring budgets. Please send them AdPulp’s way and we’ll happily showcase them.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.