Live from SXSW c/o BlogTalkRadio and PepsiCo

BlogTalkRadio and PepsiCo are teaming up to bring those of us not in Austin this week (or those too hung over to make it to a panel) some of the proceedings.

Pepsi marketing execs are also blogging the conference. And the brand is providing PepsiCoZeitgeist, a Twitter visualizer.
John Bell of Ogilvy notes, “while other brands will spend their energy creating Flash-based games around their products, PepsiCo tries to be of-service to those on the ground in Austin.”
Branded utility FTW.

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