Live from SXSW c/o BlogTalkRadio and PepsiCo

March 16, 2009 By David Burn Leave a Comment

BlogTalkRadio and PepsiCo are teaming up to bring those of us not in Austin this week (or those too hung over to make it to a panel) some of the proceedings.

Pepsi marketing execs are also blogging the conference. And the brand is providing PepsiCoZeitgeist, a Twitter visualizer.
John Bell of Ogilvy notes, “while other brands will spend their energy creating Flash-based games around their products, PepsiCo tries to be of-service to those on the ground in Austin.”
Branded utility FTW.

Filed Under: Branded Utility, Radio, SXSW

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.