The AFL-CIO and seniors groups in California have banded together and filed a false advertising lawsuit against the little purple pill’s manufacturer, AstraZeneca.
According to AdWeek, the suit alleges that the drug company sought to preserve market share and profits as the patent on Prilosec was set to expire by scheming to convince consumers that its new drug, Nexium, was significantly better than Prilosec. Prilosec, a competing purple pill is now available over the counter and is marketed by Procter & Gamble.
OTC baby. Power to the people!
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