Little Purple Pill Sickens Elderly

The AFL-CIO and seniors groups in California have banded together and filed a false advertising lawsuit against the little purple pill’s manufacturer, AstraZeneca.
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According to AdWeek, the suit alleges that the drug company sought to preserve market share and profits as the patent on Prilosec was set to expire by scheming to convince consumers that its new drug, Nexium, was significantly better than Prilosec. Prilosec, a competing purple pill is now available over the counter and is marketed by Procter & Gamble.
OTC baby. Power to the people!

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.