Little Purple Pill Sickens Elderly

The AFL-CIO and seniors groups in California have banded together and filed a false advertising lawsuit against the little purple pill’s manufacturer, AstraZeneca.
little_purple_pill.jpg
According to AdWeek, the suit alleges that the drug company sought to preserve market share and profits as the patent on Prilosec was set to expire by scheming to convince consumers that its new drug, Nexium, was significantly better than Prilosec. Prilosec, a competing purple pill is now available over the counter and is marketed by Procter & Gamble.
OTC baby. Power to the people!

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.