Little Known Twinkie Facts

The Jackson Citizen Patriot: It is maligned, it is copied, but most importantly, it is loved by millions of Americans.
The Twinkie is celebrating its 75th birthday this year. Yet, this simple yellow sponge cake filled with vanilla cream has managed to generate interest and even a bit of controversy over the years.
Meanwhile, a number of myths have cropped up over the years about Twinkies, including that the snack is top-heavy with calories.
“A Twinkie has only 150 calories and 5 grams of fat, lower than eating three Oreos cookies,” said Kevin Kaul, Hostess brand manager in Kansas City, Mo..
Another is that they are created from only artificial ingredients.
“We use eggs, flour and sugar and some preservatives to keep them fresh, but there is nothing artificial about a Twinkie,” he said.
Twinkies are made in seven plants scattered across the United States, and from the time they are made and packaged, Kaul said, they have a shelf life of 25 days.
“It’s one of those myths (an indefinite shelf life) we’d love to see die,” he said.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. And, in regards to the post below, they are damn good fried. We once had a client who seriously considered serving fried Twinkies in their stores. But that was in the days before the food police.

  2. Garry D. Mayer says:

    “Oh boy….and a couple of twinkies!” I say. If you don’t get(understand) this message…we are going to miss it…and take this world for granted. Let us cease from being so casual about life. It is time to end all differences and come out and forgive each other. So let the “TWINKIE”help in this matter of sibbling rivalry and start a sibbling revivalry. I declare to the “Twinkie war”….a war to end all wars. Please start in your neighborhood…all you would need is some child-like faith and stockpiles of twinkies and ding-dongs. Lighten up world. Come with a smile on your face…even though your going to get creamed. Come…and fill the streets. I hope the war is short and sweet. Love, from your neighbor, take care ,Garry

  3. ooooooooooooooooo says:


  4. dddddd

  5. taylor wants to eat a twinkie

  6. they have fried twinkies and zingers at Benegans.
    it’s called the tripple treat! and it’s awsome!

  7. 25 days is a crock. I have one still in the wrappers that i have kept since 1994 an it still to this day has no mold an looks as the day I layed it in my tool box. 25 days is a myth to restaock store shelves. Proofs in the Twinkie!

  8. today’s twinkies do not have the same vanilla cream as years ago. I know there was a bananna cream but i also believe there was another vanilla cream. am i correct?

  9. i love twinkies

  10. i love twinkies

  11. dude- who can tell me all about Twinkies?