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Little Boxes With Text In Them Need A New Name, Because They’re Not “Ads” In A Classic Sense

January 26, 2011 By Leave a Comment

Today LinkedIn’s self-service pay-per-click text advertising offering, LinkedIn Ads, emerges from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals.
LinkedIn Ads_ LinkedIn Ads_ Targeted Self-service Ads on LinkedIn.jpg
In addition to text and display ads, LinkedIn offers a number of customized marketing solutions that make use of the unique social and network assets that LinkedIn provides.

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Filed Under: Digital, Social Networks
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.