Little Boxes With Text In Them Need A New Name, Because They’re Not “Ads” In A Classic Sense

Today LinkedIn’s self-service pay-per-click text advertising offering, LinkedIn Ads, emerges from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals.
LinkedIn Ads_ LinkedIn Ads_ Targeted Self-service Ads on LinkedIn.jpg
In addition to text and display ads, LinkedIn offers a number of customized marketing solutions that make use of the unique social and network assets that LinkedIn provides.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.