Liquid Plumr Double Impact

There are some days I bang my ahead against my desk and then there are other days when I just say WTF? Today has been a little bit of both with a chuckle thrown in for good measure.

Here’s Liquid Plumr’s new spot for Double Impact Snake and Gel System. Kudos to DDB San Francisco for getting this sold.


The packaged goods brand is getting some push back from offended viewers on its YouTube and Facebook page. Here is the brand’s response on FB:

Our advertising is created to provide accurate, useful information about our products in a memorable way. But we understand that what is memorable and considered good advertising can be very subjective. And we appreciate hearing from you when you like our advertising and when you don’t. We take all feedback into consideration each time we create new advertising.

Are you offended or enthralled by this ad? Also, what do you make of the brand’s response?

About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.


  1. I thought the ad was hilarious. The men are gorgeous, and the woman’s acting left me dying of laughter. I’m curious as to what exactly you found offensive about it. Are you getting worked up because they used double entendre? I can’t understand how people get upset about sexual play on words. Everyone has sex, or everyone will have sex at some point (hey, some will even have DP). Get over it.

  2. @LeeS I don’t think any of us here at AdPulp found it offensive. I found it humorous (and I’m the one who posted it). David was referencing some of the complaints from their Facebook page.

  3. Loved the ad and I actually remembered the product that was being advertised long after the commercial was over.  Very clever!

  4. If i wanted to see porn, I’d buy porn. I don’t need to be watching tv with my parents and my teenage sons to see a commercial air about unclogging a drain & for some bizaarro reason, this will make ho housewifves so horny, they’d consider having sex with 2 strange repairmen at the same time… Because hair in a drain is sexy. As for the company’s response, I’m sure they could care less that they are making some woman feel uncomfortable. They are after the Snooky/MTV generation and that generation doesn’t have an embarrassed bone in their body. Unfortunately, that generation usually aren’t the ones who’d buy their product.

  5.  The ad is hilarious and both my sister-in-laws think so too. The woman is obviously a comedian. What’s way more offensive is the Victoria Secret windows at the mall where mannequins are dressed like hookers and I have to walk my kids past and hope they don’t notice the garter belts and thongs.

    • Rorge Retson says:

       You don’t see Victoria’s Secret models at home and on TV during dinner time.

  6. Marsg22 says:

    Loved it!. Offended people, please get over it. Maybe if your mind wasn’t always in the gutter, you wouldn’t feel this way. This ad is subjective, conclude whatever you want to conclude. I havent’ laughed this hard over a commercial in a very long time. Great job!