LinkedIn to the Times

Starting this week, LinkedIn members reading an article in either the business or technology section of NYTimes.com will see a box featuring five stories selected for them based on their LinkedIn profile, according to Ad Age. What they may not notice is that online ads have also been targeted to them.
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Sounds like a great idea, but I don’t see it when I visit the Times. Maybe it’s not active yet. Let me know if it’s working for you.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.